Digital marketing
Digital marketing refers to the practice of promoting products, services, or brands through digital channels, such as search engines, social media platforms, websites, mobile apps, and email. It encompasses a range of tactics and strategies designed to reach and engage with target audiences online and drive measurable results, such as website traffic, leads, sales, or brand awareness. Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, affiliate marketing, influencer marketing, and mobile marketing. Marketers can use various tools and technologies to track and analyze the performance of their digital campaigns, such as web analytics, conversion tracking, A/B testing, and customer relationship management (CRM) systems. Digital marketing has become increasingly important in recent years as more people spend time online and rely on digital channels to research and...